A white-label product or service is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they made it.

Rocket App Builder is fully white labeled. You can create a white label admin panel on your own domain to allow your clients to manage their apps without knowing you’ve created them with Rocket. You can also custom url for your client’s mobile websites.

(source : http://en.wikipedia.org/wiki/White-label_product)